Business introduction and intermediation
We bring project owners, contractors and specialised partners together around identified and verified opportunities.
- Business introduction
- Intermediation and commercial representation
- Partnership development
Commercial growth dedicated to construction
Connecting opportunities. Accelerating construction growth.
ADVERTCIX combines qualified business introductions, commercial prospecting, performance marketing, contact-centre services and strategic consulting to turn construction-market opportunities into sustainable business relationships.
- 01Identification
- 02Qualification
- 03Introduction
- 04Conversion
One connection point for the entire construction ecosystem
Every construction project brings together stakeholders with different commercial logics. ADVERTCIX operates at the intersection of those logics, bringing needs, offers and decision-makers closer together.
- Project owners
- Developers
- General contractors
- Subcontractors
- Architects
- Engineering firms
- Industrial groups
- Suppliers
- Public authorities
- Investors
An integrated commercial growth platform
Our six areas of expertise do not operate in silos: they form a single commercial system, from the first market signal to long-term relationship development.
- 01
Identify
Detect relevant projects, requirements and commercial signals.
- 02
Reach
Engage the right decision-makers through the right channels.
- 03
Qualify
Verify the requirement, its scope and the decision authority.
- 04
Connect
Arrange a framed introduction between the relevant parties.
- 05
Convert
Support negotiation and commercial transformation.
- 06
Develop
Structure follow-up and extend the relationship over time.
Six areas of intervention, one system
Each service can be activated on its own or combined with the others depending on your commercial objective.
Commercial prospecting and business development
An outsourced commercial team that detects opportunities and develops your client portfolio.
- Outsourced prospecting
- Opportunity detection and market intelligence
- Sales-process structuring
Performance marketing and lead generation
Campaigns designed to produce qualified enquiries rather than audience volume.
- Qualified lead generation
- Construction SEO and paid campaigns
- Conversion funnels and automation
Contact centre and lead conversion
Human handling of inbound and outbound contact — the condition for real conversion.
- Inbound handling and outbound prospecting
- Qualification and appointment setting
- Hot-lead transfer and follow-up
Strategic commercial consulting
Structural support to clarify the offer, the positioning and the commercial process.
- Commercial audit and structuring
- Prospecting and growth strategy
- Tender support
Networking and strategic partnerships
Building durable alliances rather than isolated transactions.
- Construction partner network
- Alliances and referral partnerships
- Long-term commercial collaboration
Why construction organisations choose ADVERTCIX
Our credibility rests on an explicit method, not on claimed figures.
- 01
Sector-specific focus
Long cycles, multiple decision points, technical constraints: our commercial approach is built for construction, not adapted from another industry.
- 02
An integrated commercial approach
Introduction, prospecting, marketing, contact centre and consulting are managed together, under one conversion logic.
- 03
An explicit qualification process
Every opportunity is verified before handover: real requirement, scope, decision-maker, timeline.
- 04
Human expertise supported by technology
Analysis and automation tools support our teams without replacing commercial judgement.
- 05
Multi-channel execution
Telephone, email, digital campaigns and sector network are combined according to the target.
- 06
Cross-border francophone coverage
France, Belgium and Luxembourg are treated as one coherent commercial space.
Connect · Promote · Convert
Our signature describes a working sequence, not a slogan.
CONNECT
Connect
Connect the right stakeholders around the right opportunities.
PROMOTE
Promote
Position offers, projects and expertise with the right decision-makers.
CONVERT
Convert
Qualify, follow up and convert interest into commercial relationships.
Solutions adapted to every market participant
One system, applied according to each organisation's position in the value chain.
Construction companies
Maintain a steady order book with projects matched to your delivery capacity.
Developers
Identify reliable delivery partners and secure the commercial side of your programmes.
Project owners
Access qualified contractors and a clear commercial framing before consultation.
Public authorities
Make projects visible to competent operators and structure early-stage exchanges.
Subcontractors
Reduce dependence on a handful of clients by broadening the portfolio.
Architects and engineering firms
Position technical expertise with the decision-makers of relevant projects.
Industrial and hotel groups
Coordinate multi-site programmes with qualified contacts in each area.
Suppliers and manufacturers
Develop a specification and distribution network across construction operators.
Commercial intelligence enhanced by technology
Analysis and automation tools support our teams in qualifying, prioritising and following commercial opportunities.
- Market-signal analysis
- Lead scoring
- Opportunity prioritisation
- Contact segmentation
- Campaign optimisation
- Call qualification support
- Performance reporting
- Follow-up organisation
Technology informs the commercial decision. It replaces neither human analysis nor the direct relationship with the decision-maker.
A structured introduction process, from analysis to follow-up
A commercial introduction only has value when both sides are prepared.
- 01
Needs analysis
Understanding the project, its scope and its constraints.
- 02
Qualification
Verifying that the requirement and decision framework are real.
- 03
Relevant party identification
Selecting the organisations genuinely suited to it.
- 04
Introduction
A framed introduction with shared context on both sides.
- 05
Coordination
Supporting the exchange and clarifying expectations.
- 06
Commercial follow-up
Checkpoints and monitoring of how the relationship progresses.
From audience to qualified opportunity
A continuous processing chain, from targeting through to reporting.
- 01
Targeting
Defining segments, territories and decision profiles.
- 02
Campaign activation
Deploying campaigns and prospecting actions.
- 03
Lead capture
Centralising enquiries from every channel.
- 04
Qualification
Checking the requirement, indicative budget and timeline.
- 05
Appointment or transfer
Handover to the right contact or appointment setting.
- 06
Follow-up and reporting
Structured reporting and adjustment of the system.
A contact centre focused on conversion
How calls and follow-ups are handled determines the real value of an inbound enquiry.
- Inbound call handling
- Outbound prospecting
- Appointment setting
- Lead qualification
- Hot-lead transfer
- Follow-up campaigns
- AI-assisted workflows
- Activity reporting
Handling cycle
- Inbound call reception and qualification
- Targeted outbound prospecting
- Commercial appointment setting
- Hot-lead transfer
- Scheduled follow-up
Structure sustainable commercial growth
Groundwork on the offer, the positioning and the process, before acceleration.
- Commercial audit
- Market positioning
- Offer structuring
- Sales-process design
- Prospecting strategy
- Tender support
- Partnership strategy
- Performance review
Commercial coverage across France and francophone Benelux
We support commercial opportunities and business relationships across the French, Belgian and Luxembourg markets.
France
Primary market, national coverage from the Neuilly-sur-Seine office.
Belgium
Commercial coverage of francophone projects and business relationships.
Luxembourg
Support for cross-border opportunities and regional stakeholders.
ADVERTCIX has a single registered office in France. Belgium and Luxembourg are covered commercially, without physical premises.
Engagement models adapted to your objectives
The scope of work is defined before we begin, with explicit objectives.
Project-based engagement
A time-bounded assignment: audit, campaign, partner search or support on a specific tender.
Ongoing commercial support
Continuous commercial support with regular checkpoints and an evolving action plan.
Outsourced commercial operation
A delegated commercial team handling prospecting and qualification on your behalf.
Performance-aligned partnership
A framework aligned with commercial results achieved, defined contractually upfront.
Financial terms are set case by case according to scope. No commercial outcome is guaranteed in advance.
An approach designed for the complexity of construction
The construction sales cycle requires specific methods.
Multi-stakeholder understanding
Command of the respective roles of project owner, general contractor, engineering firm and subcontractor.
Sector-specific qualification
Qualification criteria built for construction: phase, technical scope, timeline, decision-maker.
Integrated services
A single counterpart for detection, promotion, qualification and conversion.
Technology-supported execution
Automated follow-up and prioritisation, without automating the relationship itself.
Flexible engagement
Project-based, ongoing or fully outsourced depending on commercial maturity.
Transparent coordination
Readable reporting, framed exchanges and visibility on progress.
Our performance commitments
Operational commitments that can be verified in how the assignment is run.
- Qualification before handover
- Clear objectives
- Structured follow-up
- Transparent reporting
- Responsive coordination
- Continuous improvement
These describe our way of working. They are operational commitments, not guarantees of outcome.
Frequently asked questions
The points most often raised during a first conversation.
Commercial insights and perspectives
Our sector publications are being written. The subjects below are the ones in preparation.
Upcoming Structuring a prospecting strategy in construction
Upcoming Qualifying a construction lead before introduction
Upcoming Developing commercial partnerships across France and Benelux
Upcoming The role of AI in construction-sector commercial performance
Let's turn your next commercial objective into an actionable plan.
Tell us about your objective, market or the opportunity you want to develop.
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- Request qualified leads
- Find construction opportunities
- Find qualified contractors
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