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Industries

We work across the entire construction value chain

A developer, an engineering firm, a building materials manufacturer and a property manager do not sell the same thing, do not decide at the same moment and do not use the same commercial language. Our approaches are built stakeholder by stakeholder.

A construction project brings together a dozen stakeholders

Understanding who decides, who specifies, who builds and when each intervenes is the condition for useful business development. This is the reading we use to position each client within their ecosystem.

  • Those who fund and decide

    Investors, developers, public and private clients, asset owners. They set the budget and the schedule.

  • Those who design and specify

    Architects, engineering consultancies, quantity surveyors, client advisers. Their choices commit technical solutions long before the tender stage.

  • Those who build

    General contractors, structural and finishing trades, specialist subcontractors. They carry the execution risk and the need for a steady workload.

  • Those who supply

    Materials manufacturers, industrial groups, distributors and equipment suppliers. They depend on upstream specification and downstream ordering alike.

  • Those who operate

    Property managers, hotel groups, industrial companies that own their sites. Their projects come from use and maintenance, not from a published tender.

Roles overlap from one operation to the next: a general contractor can act as a specifier, a manufacturer as an adviser. We map the actual situation before any commercial action.

Why an industry-led approach rather than a single message

The same prospecting work means something different to a subcontractor filling a schedule and to an investor looking for operations to fund. The decision cycle, the sales cycle, the person to reach and the vocabulary used differ profoundly.

So we start from the trade before discussing method. Each page in this section describes a specific commercial reality: what the stakeholder is trying to achieve, what usually blocks progress, which people need to be identified, and how our services combine for that particular situation.

If your business spans several of these roles, read across them: we frequently build mixed programmes, for example for a manufacturer selling both to specifiers and to installation companies.

Twelve stakeholder profiles, twelve commercial logics

Each card summarises the stakeholder's dominant objective, the difficulties we encounter most often, and the services that come into play first.

  • Construction companies

    Contracting firms looking for a steady, better distributed workload.

    Dominant objective

    Secure an order book that is readable several quarters ahead instead of alternating between gaps and overload.

    Common difficulties

    • Business development stops as soon as live sites absorb the management team
    • Tenders received too late, once preferred firms are already positioned
    • Dependence on a small number of long-standing clients

    Services involved

    Outsourced prospecting, business introduction, lead generation.

    View industry
  • General contractors

    Firms coordinating every package and accountable for the delivered result.

    Dominant objective

    Reach significant operations earlier and hold a pool of reliable firms able to execute them.

    Common difficulties

    • Late identification of private clients during the programming phase
    • Difficulty qualifying new subcontractors outside familiar regions
    • Client relationships carried by only a few key individuals

    Services involved

    Business introduction, consulting, strategic partnerships.

    View industry
  • Property developers

    Operators running schemes from land acquisition through to handover.

    Dominant objective

    Find firms capable of holding the schedule and secure reliable partners at every phase.

    Common difficulties

    • Contractor failure or unavailability mid-operation
    • Supplier selection driven by habit rather than formal criteria
    • No visibility on competent firms in a new region

    Services involved

    Consulting, business introduction, strategic partnerships.

    View industry
  • Architects

    Design practices whose commissions depend largely on referral.

    Dominant objective

    Broaden the pool of private clients without turning the practice into a sales organisation.

    Common difficulties

    • Activity driven by competitions and referrals, hard to steer
    • Little time to maintain relationships with potential clients
    • Positioning perceived as interchangeable during competitive selection

    Services involved

    Business introduction, consulting, strategic partnerships.

    View industry
  • Engineering firms

    Technical practices working in design, execution or inspection.

    Dominant objective

    Be consulted before technical choices are made rather than called in to validate a settled solution.

    Common difficulties

    • Recognised expertise poorly translated into commercial arguments
    • Dependence on a handful of architects or contractors as referrers
    • Long sales cycles, hard to follow without structured follow-up

    Services involved

    Business introduction, outsourced prospecting, consulting.

    View industry
  • Suppliers and manufacturers

    Manufacturers and distributors of building materials, systems and equipment.

    Dominant objective

    Be specified at design stage and convert that specification into actual orders.

    Common difficulties

    • Specification won with the engineer but lost at purchasing
    • Uneven commercial coverage across regions
    • Difficulty reaching specifiers, contractors and distributors at once

    Services involved

    Lead generation, outsourced prospecting, contact centre.

    View industry
  • Subcontractors

    Specialist firms working for general contractors or clients.

    Dominant objective

    Fill the schedule with profitable work and reduce dependence on a single client.

    Common difficulties

    • Tenders received at the last minute, often on price alone
    • No visibility on operations before the tender stage
    • No commercial time available during busy periods

    Services involved

    Outsourced prospecting, lead generation, business introduction.

    View industry
  • Property managers

    Organisations responsible for operating, maintaining and improving a property portfolio.

    Dominant objective

    Have reliable firms available for recurring works spread across many sites.

    Common difficulties

    • Suppliers assessed without a shared reference framework across sites
    • Emergency work handled under pressure
    • Difficulty finding firms covering the whole geographic footprint

    Services involved

    Consulting, contact centre, business introduction.

    View industry
  • Hotel groups

    Operators and owners engaged in continuous refurbishment cycles.

    Dominant objective

    Refurbish without interrupting operations, using firms used to occupied-site constraints.

    Common difficulties

    • Works carried out in occupied premises, in phases and off-season
    • Coordinating several properties to identical standards
    • Firms unfamiliar with hotel operating requirements

    Services involved

    Consulting, business introduction, strategic partnerships.

    View industry
  • Public sector organisations

    Local authorities, social landlords and public bodies running capital projects.

    Dominant objective

    Widen the number of genuinely available bidders and prepare tenders better.

    Common difficulties

    • Unsuccessful tenders for lack of suitable candidates
    • Upstream sourcing limited to firms already known to the department
    • Regulatory requirements that deter mid-sized firms

    Services involved

    Consulting, contact centre, business introduction.

    View industry
  • Real estate investors

    Capital providers backing development or repositioning operations.

    Dominant objective

    Secure execution of funded operations and access reliable local partners.

    Common difficulties

    • Gap between the stated execution plan and the real capacity of firms
    • Limited knowledge of the contractor base outside the home market
    • No consolidated view of the firms involved across the portfolio

    Services involved

    Consulting, strategic partnerships, business introduction.

    View industry
  • Industrial companies

    Owners and operators of production sites, warehouses and logistics platforms.

    Dominant objective

    Upgrade industrial facilities without stopping production, using firms qualified for that context.

    Common difficulties

    • Works constrained by production continuity and site safety
    • Few firms combining building and industrial process experience
    • Projects led by technical teams with no dedicated works procurement function

    Services involved

    Consulting, business introduction, outsourced prospecting.

    View industry

Is your industry on this list?

If your business spans several roles, or if no card matches exactly, a consultation lets us position your company within the ecosystem and identify the relevant commercial levers.