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Services

Commercial solutions dedicated to the construction sector

ADVERTCIX supports construction companies through a combination of business introduction, commercial prospecting, performance marketing, contact centre operations and strategic consulting.

Six areas of intervention, one commercial ecosystem

Each service can be engaged on its own, yet all of them sit on the same commercial value chain, from identifying a market to developing an account.

  1. 01

    Identify

    Map the markets, projects and decision-makers that are relevant to your activity.

  2. 02

    Reach

    Make contact through the appropriate channels: direct prospecting, campaigns, network.

  3. 03

    Qualify

    Verify the need, scope, timeline and decision level before anything is passed on.

  4. 04

    Connect

    Arrange the exchange between the right people, at the right time, with the right context.

  5. 05

    Convert

    Support the transformation by following up on proposals, reminders and decisions.

  6. 06

    Develop

    Extend the relationship through partnerships and sustained account development.

The services are not isolated offerings: a lead generation campaign feeds the contact centre, which feeds business introduction, which in turn feeds partnership development.

The six ADVERTCIX service pillars

Each pillar addresses a specific moment in the construction sales cycle.

  • Business introduction and commercial intermediation

    Bringing clients, contractors and specialist partners together around verified opportunities.

    Who it is for

    Companies seeking direct access to project owners or to complementary partners.

    • Needs qualified before any presentation
    • Contextualised introduction to the right person
    • Follow-up maintained after the introduction
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  • Commercial prospecting and business development

    Outsourced prospecting focused on opportunity detection and portfolio construction.

    Who it is for

    Organisations without a dedicated sales team, or opening a new market.

    • Targeting built on real projects and stakeholders
    • Documented multichannel contact sequences
    • Qualified meetings handed to your team
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  • Performance marketing and lead generation

    Campaigns designed to produce qualified enquiries in the construction sector.

    Who it is for

    Companies that need a steady flow of workable inbound enquiries.

    • Campaigns built on search intent
    • Dedicated pages and conversion journeys
    • Qualification before hand-off to sales
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  • Contact centre solutions

    Inbound call handling, outbound prospecting, qualification and appointment setting.

    Who it is for

    Organisations where inbound enquiries or follow-ups are not handled in time.

    • Enquiries handled within agreed timeframes
    • Agreed scripts and qualification criteria
    • Structured appointment setting and follow-up
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  • Strategic commercial consulting

    Audit, positioning, offer structuring and sales process design.

    Who it is for

    Executive and commercial leadership engaged in a structuring phase.

    • Audit of the existing commercial setup
    • Clarified positioning and offer
    • Sales process and supporting materials designed
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  • Networking and strategic partnerships

    Building durable commercial alliances within the construction ecosystem.

    Who it is for

    Companies growing through complementarity rather than direct selling alone.

    • Identification of complementary partners
    • Cooperation terms framed in writing
    • Ongoing management of the relationship
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A specific commercial objective? Let us frame it first.

Describe your market, your production capacity and the objective you are pursuing. We will tell you which services are relevant, and which are not.