About
Our values: principles we apply, not intentions we display.
Transparency, professionalism, precision, quality over quantity and long-term relationships. Each principle translates into concrete decisions in how we run our work.
- Five explicit principles
- An operational consequence for each
- Boundaries we accept
Why state values at all
A value is only meaningful if it can lead you to refuse something.
Outsourced commercial development rests on delegated trust: a third party addresses the market on a company's behalf. That delegation engages the client's reputation well beyond the exchange itself.
We therefore state our principles operationally, saying what they imply in practice — including when they lead us to decline a request or to limit the scope of an engagement.
The five principles
Each comes with its practical consequence.
Transparency
We state what we do, what we do not do and what we cannot guarantee. The limits of an engagement are set out before it starts, not discovered along the way.
Professionalism
Every approach is identifiable, motivated and proportionate. We represent the client as we would represent our own organisation.
Precision
Approximate targeting produces worthless exchanges. We would rather narrow a scope than widen it to reach a volume.
Quality over quantity
The number of contacts made is not a measure of success. The relevance of the conversations started is.
Long-term relationships
A counterpart with no interest today may have interest in twelve months. We always preserve the possibility of a future exchange.
What these principles change
Their application shows in how an engagement unfolds.
Shared expectations
From framing onwards the client knows what belongs to our work and what remains theirs.
A protected reputation
Approaches are designed to be received as professional, including by counterparts who decline.
Usable information
Precise targeting produces interpretable responses, even negative ones.
Continuity remains possible
Relationships that do not convert stay available for a later resumption.
What these principles lead us to decline
Values are tested mainly by the requests you turn down.
- Mass solicitation campaigns with no relevance criteria.
- Approaches that present an offer inaccurately or with exaggeration.
- Using information obtained from one client for the benefit of another.
- Result guarantees that the nature of a commercial decision does not allow anyone to honour.
- Publishing references or testimonials without formal agreement from the parties involved.
What the people we contact can expect
Our principles also apply to the organisations we approach on a client's behalf.
An identifiable origin
The counterpart knows who is contacting them, for which company and for what reason.
A reasonable motive
Contact is made because a plausible interest exists, and that reason is stated.
A respected refusal
A negative answer ends the effort, with no unsolicited follow-up afterwards.
Controlled data
Access, correction and deletion requests are handled in line with our privacy policy.
Frequently asked questions
Related pages
Understand the work
- Our approach
How these principles translate into the process.
- Why ADVERTCIX
Our positioning and how it fits together.
Framework and information
- Privacy policy
How personal data is handled.
- Contact
Ask a question about our practices.
A commercial effort you can stand behind
If this way of working matches your expectations, let's discuss your objective.